The Information does not constitute legal, tax, financial or advice of a professional nature; it is provided for informational purposes only. Any action you take based upon the Information is strictly at your risk and based upon your decision and we will not be liable for any losses or damages in connection with the Information. Its survey found that seven in ten (70%) American adults are aware of the Small Business Saturday, which always falls two small business saturday 2019 days after Thanksgiving. Insights on business strategy and culture, right to your inbox.Part of the business.com network.
Small Business Saturday ideas: some final thoughts
Granted, Small Business Saturday’s efforts to draw attention to the benefits of shopping locally are working. This year 50% of households plan to buy more from local businesses during the holiday season. Also, 57% want to leave their money with retailers, who supported their employees and customers during the crisis — small businesses from New York to Honolulu often were those community heroes. You could offer special discounts for shopping at both stores, sell product bundles, or sponsor crossover events – like wine tasting while shopping for cheese.
A platform of mutual aid and cooperation for members of the Union of Entrepreneurs and Employers
Instead of forcing them to waste their and your time, optimize your hours based on historic visitor data. And if there are any changes in your open hours, let your visitors know about them as well as hour-to-hour traffic and best times to visit. Strive to create a seamless omnichannel experience among all your customer touchpoints, from your brick-and-mortar shop to your ecommerce site and any social channels. During the pandemic, shoppable live streams gained traction among larger retailers and entrepreneurial celebrities alike. Kim Kardashian live-streamed a launch of her new perfume and sold out 15,000 bottles in minutes. L’Oreal hosted a series of live-streaming events during the lockdown months.
- And if there are any changes in your open hours, let your visitors know about them as well as hour-to-hour traffic and best times to visit.
- Small Business Saturday is all about local community, and that means giving back to it.
- Small businesses have long been considered the backbone and heart of the American economy.
- That might seem like a big investment on the business owners’ part, but the uptick in the number of visitors spoke for itself.
- While the majority of your visitors on Small Biz Saturday will make offline purchases, you can’t ignore online shoppers.
- This Small Business Saturday idea could provide valuable exposure to your fellow small businesses.
Use American Express’ resources for easy-to-create marketing materials.
Small Business Saturday celebrates unique local shops and the entrepreneurs behind them. It opens opportunities for your business to thrive amidst a community-driven shopping spree. If they visit you in person, encourage them to provide an email address during checkout, so you can make a year-round connection. You can “bribe” them with a small incentive such as a special raffle, sample products or other giveaways. Alternatively, offer them to join your customer loyalty program and count-in their first purchase towards their loyalty status.
- Small business owners should optimize their websites for mobile users to capture this growing market segment.
- Make it easier for them by creating gift guides for those hard-to-shop-for personas.
- As much as 62% of US-based SMBs say that they need consumer spending to go back to pre-COVID levels by the end of the year to stay operational.
- Point them towards other participating businesses, and bring some holiday spirit into their homes.
- One of the biggest advantages that a small ecommerce shop or local business can offer is a personalized connection.
- The list of VIP customers is quite arbitrary — they can be local authors, actors, creatives, social media influencers or even politicians.
- As customers who discovered a new business during SBS are more willing to shop with them all year round, you’d want to retain those first-time buyers.
Peak season marketing strategies
What good is your participation in Small Business Saturday if your customers aren’t even aware of it? If you’ve done marketing right, your usual workforce will likely not be enough to offer adequate service to all customers. You should also consult your internal sales data as well as comments on social media to understand which products will be the first to fly off the shelves. This competitive edge has allowed Management One clients to stay ahead of the curve and grow their businesses year over year.
Since holiday markets and in-person events won’t be that popular this year, focus on driving awareness around your brand online. One of the biggest advantages that a small ecommerce shop or local business can offer is a personalized connection. Each one prompts consumers to consider alternative brands, especially ones that align with their personal values. While big-name brands, caught in dubious practices, get vocally boycotted. Compound this with a strong consumer intention to support local and independent businesses, and a lot of the saved funds can stay within the community. Small Business Saturday was launched by American Express in 2010 as a way to support and celebrate local retailers and small ecommerce shops.
Small Business Saturday 2019
In fact, 1 in 5 of smaller retailers now depend on 2020 holiday season success for the future of their business. Marsel hopes the additional customers Maggie sees on this big shopping weekend decide to extend the relationship throughout the holiday season. Your company isn’t the only one on the market on Small Business Saturday.
Tweak your SEO strategy.
Community members support these initiatives, understanding that their purchases directly benefit the local economy, fostering a sense of unity and pride. Large-scale awareness campaigns play a pivotal role in driving Small Business Saturday’s success. Coordinated efforts by American Express and media partners ensure wide-reaching visibility. These campaigns leverage social media, TV ads, and online content to generate buzz and engage customers. For instance, in 2018, over 104 million shoppers participated, reflecting the significant influence of these efforts. Clear messaging about supporting local businesses resonates with consumers, encouraging them to shop small.
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